OHSD is another prized account of VI Marketing and Branding, the agency I interned for. The ads I focused on were focused on lowering DUIs and encouraging sober driving.

Oklahoma Highway Safety Department

OHSD is another prized account of VI Marketing and Branding, the agency I interned for. The ads I focused on were focused on lowering DUIs and encouraging sober driving.

Here I used my own handwriting to give a more hand written look. I wrote in marker on paper, then scanned it in and converted it to vector.

Many of the ENDUI ads in this campaign have this same feel, with gold lettering and a paper texture in the background. I was asked to have this ad fit seamlessly with their past billboards.